notice to appear in court
i have committed to buying all of my holiday gifts from small businesses and local stores.
it should be clear that i do not think large chain stores are the devil and to be rallied against (except wal-mart. wal-mart is the devil). actually, my 9 to 5 job supports large stores of this kind. i think many have great products, strong customer service, imaginative product lines and displays! i love me some target, urban outfitters, cb2, west elm, etc. i also know they employ many good, hardworking people. it's just that i believe that my spending at small businesses and local boutiques, holds more weight than the small drop in a huge bucket, that my dollars make at big-box chains. i believe that my spending this holiday season, and actually year-round as well, can make or break a small business, where as larger stores can ride through slower times.
since scott, my husband, opened up his retail store (The Green Life) in 2008, it has completely changed my perception of local, small businesses and their value to my life and my community. to me, an investment in these stores, is an investment in my community.
scott routinely hosts events that benefit local community groups, non-profit charities, and because it relates to the purpose of his store - environmental causes. without the generosity of small businesses like his, these organizations may not otherwise have these opportunities. stores like his also benefit local artists, who want to sell their wares without their own storefront. he has the ability to give them an opportunity at growth and provide feedback to them from his customers.
this commitment of mine is also a bit selfish. i chose to live in a big city for the variety of people and styles. i love going out to brunch then strolling up and down the street, window shopping and popping in to browse cool shops. i don't want to lose that! third street in los angeles, main street in santa monica, abbot kinney in venice... when you go there and every other window is dark or covered with a "going out of business" sign, it's slightly depressing. instead of avoiding those spots and going to the mall, i'm going to rally for them and give them my money in hopes that these awesome shopping enclaves can turn around!
i do know a lot of people support small businesses and independent artists via online shopping. i obviously appreciate that, especially for people who may live in smaller towns without the shopping options i have in los angeles, but i just want to drive home how much more brick-and-mortar stores offer to you as a consumer and to your communities. brick-and-mortar stores lend greatly to the local community as sources of visual inspiration, product knowledge, event spaces, networking opportunities, and beautification of the visual landscape that that solely-online stores may not provide. (sara at girlscantell posted some similar thoughts on this blog post.)
anyone else willing to make a similar commitment? thoughts?












































